We all know that Internet and the digital world give us with a fantastic stage to launch our business projects. The possibilities of automation, low costs, universality and other factors make this the ideal environment to develop our creativity and success.
Now, a good business project on the Internet must go through a series of phases from its conception until the moment in which we obtain the expected results. We can not move forward without clear steps; on the contrary, it is necessary to have a strategy, a path that will lead us to our goal.
A well-defined strategy must meet a series of requirements to be effective (in this article can meet the five keys to a winning strategy). Let’s see then what are those steps that must elapse your web project to launch you to the success.
How to develop a business plan online successfully?
Although the purpose of our web project is undoubtedly economic, i.e. to pursue a profit, the first phase consists of deciding if we will get direct or indirectly.
The question in this regard could be: what are you doing on the web or what like it? Moreover, in this regard we have two possibilities: monetize it or not.
Monetize it means to focus it (spend it) activities that provide us with direct income. Moreover, here we would have in turn three possibilities: sale of products (own or third party), sale of services (own or third party) and passive income.
Not monetizing it means that we are going to take an approach that directly not going to produce income. Yes it will be beneficial so that indirectly or eventually you provide them (Examples: build or enhance our personal brand, build or enhance an image of the company…)
Once we have decided what we will do on the web, we must get down to work and create it. We must assemble web site that we need according to the purpose for which we have previously decided.
In this regard offered us different possibilities: blog, online store, corporate (company, organization or institution), web website with a blog, website content.
We must choose, as we have indicated, the website which best fits our idea of the project, our idea of what we want to achieve, taking into account the characteristics of each one.
Once created the website we must attract traffic, i.e., get to have visits. If we do not have people who go to our site we do not do anything, and this even though we have the best website in the world.
What can we do to achieve that goal? Things like the following:
Create value, the first content. How to ensure that people we visit to create content that solve problems or increase their quality of life in some sense. That is what is called value content, i.e. content which, as its name suggests, has a value to someone. Create content of this type, in addition, will allow us to become viral and that what we do to spread exponentially by the digital universe.
Use different techniques of SEO (search engine optimization, search engines optimization) in two forms: on page and off page. The key is to be friendly to the search engines and allow people to find us.
Use (the right way) different social networks that can marry well with our project (in this article can meet some strategies to use in social media).
Use the traffic of payment, i.e. mechanisms of advertising and ads to find (and attract) to our target audience: Google Adwords, Facebook ads.
Attracted customers, and as a prelude to the sale if that is our goal, we need to retain them. Put another way: we must retain that traffic that comes so that is not. Once retained, should maintain a cordial relationship with the same to earn their trust, to make that they trust us, they want to meet us and buy our products or what they have to offer.
How is that done? Through different techniques such as:
Strategies of email marketing.
Inclusion of contact forms.
Possibility of having chats or forums.
Using formats RSS so that visitors can keep up to date with what we publish.
If we decided to monetize our website directly, and turn it into a machine to produce income, has come the time to do so.